ATTITUDE OF CONSUMERS TOWARDS NIGERIAN MADE GOODS

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigerian made good to foreign made one on the reverse. More so,  know if the Nigeria made is of quality or inferior quality. The study further  find out if Nigeria made goods preferable. Furthermore,  find out the main factors consumers consider before making purchases. Lastly, the study determine what Nigeria manufactures would do to direct the preference of Nigerians in Enugu metropolis to locally manufactured goods. The study employed the survey descriptive research design. A total of 77 responses were validated from the survey.  From the responses obtained and analyzed, the findings revealed that the attitude of Nigeria towards Nigeria made goods is positive. Also, Nigerians prefer Nigerian made good to foreign made ones. Furthermore, Nigerian goods are made of quality materials. More so Nigeria made goods is preferable. The study further the factors consumers consider before making purchases are quality and quantity, price and time of delivery and source of supply. Lastly, Nigeria manufactures can direct consumers towards locally produced goods by having a well branded product, producing quality product and making product price friendly. The study thereby recommend that the Nigerian manufacturing industry should adopt cost reduction strategy in production so as to provide reasonable and affordable prices for customers as this will go a long way in satisfying their customers.  Also, Nigerian manufacturers must strive for excellence in quality of made in Nigeria product with respect to their products and brands in order to compete successfully against foreign competitors.